What is a brief explanation of the customer journey map?

A customer journey map is a visual tool used to track the steps a customer goes through in a relationship with a company. It helps identify touchpoints and understand the customer's experience during each interaction. It is a powerful way to gain insight into customers' needs and perceptions, which can be used to improve customer service and optimize the customer experience. By mapping out customers' journeys, businesses can identify potential areas of improvement and gain insights into what makes their customers happy. The customer journey map can also help develop strategies to improve the customer experience and strengthen customer loyalty.