What is a targeted audience in online marketing?

A targeted audience in online marketing is the group of individuals who are most likely to buy a company’s products or services. The company’s marketing strategy should be tailored to this audience in order to maximize the number of people who purchase the product. Companies can use a variety of methods to identify their target audience, including demographic data, market research, and customer feedback. Once a company has identified their target audience, they can customize their online marketing campaigns to most effectively reach them.

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