What is the targeted audience concept in digital marketing?
- Post By Aiden Strathmore
- on Feb 6 2023
- 0 Comments
The targeted audience concept in digital marketing is a strategy used to identify and reach a specific group of users who are most likely to be interested in a product or service. It uses data and analytics to identify which groups of people are most likely to be motivated to purchase or engage with the product or service. This data is then used to create marketing campaigns designed to reach the most relevant and interested audiences. By using the targeted audience concept, businesses can ensure that their resources are being used effectively to reach their desired consumers.
- digital marketing
- targeted audience
- concept
- advertising
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